True to its word, Alchemy Hour will be opening its doors and welcoming Maplewood to its stylish take on women’s fashion with global style and “boho, beachy, edgy” cool.

The young owner, Janean Harvey, is eager to meet and greet fashion-forward ladies looking for a place to feel right at home.

“I’m really nervous and excited about being here every day and interacting with people,” said Harvey, who’s spent the last few months honing the décor of the shop to match the unifying vision of the hand-picked pieces and vintage gracing the racks and displays.

The Alchemy Hour boutique ‘look’ — like the boutique’s owner — is very much laid-back fashionista with a confident, grounded edge: Warm tones, dark wood and bohemian texture compliment the inviting space accented with artfully arranged vignettes. Accessories casually adorn cleverly chosen unusual display objects, quietly commanding attention.

The overall fashion here seems to be unfettered, comfortable cool
with feminine flair. It’s also a look that Harvey promises will translate well to women of all ages, shapes and sizes thanks to her trusted research team; Harvey’s Mom and sisters all had say in the selections.

“Between the four of us, we’ve got ages 16 to 54 covered,” laughed mom, Helen Harvey (former owner of Freeman’s Fish Market with her husband, John). “When we all checked off on something, we knew we had a home run.”

“It’s all about looking good and feeling great in these pieces,” says Janean. If the way I felt walking through my sneak peek of Alchemy
Hour, it’s also about a shopping experience that feels a lot like a glamorous excursion, too. “I really wanted to bring something totally different to town,” said Janean. “Sort of a surf shop vibe inland.”

Welcome, aboard, Alchemy Hour!  I'm sure there are many Maplewood gals ready to ride this fashionable wave!

Alchemy Hour 101 Baker St, Maplewood, NJ (973) 761-0900

GRAND OPENING THIS Friday, August 5! Stop in for surprise specials and FREE sunglasses starting at 10 a.m. (while supplies
last)