Burgdorff ERA Realty is getting a name change. The realty office's parent company NRT LLC today announced that most of the offices of the real estate brokerage, including their Maplewood Avenue location, will be rebranded as Coldwell Banker Residential Brokerage.
People at the Maplewood office and statewide NRT representatives downplayed the significance of the merger of the two brands, which are both owned by NRT. NRT bought Burgdorff in 1996.
“Not a lot is going to change,” NRT spokesperson Melissa Campbell said, adding “for the consumer, this will be seamless.”
According to a press release, seven of the 13 Burgdorff offices will be rebranded as Coldwell Banker Residential Brokerage, and six Burgdorff offices will be consolidated into Coldwell Banker Residential Brokerage locations in the same communities. One Coldwell Banker Residential Brokerage office will be closed and merged into an existing company location.
Campbell said market conditions prompted NRT to look for increased efficiencies across their brands, but denied the merger would cause any layoffs. The 600 Burgdorff sales associates will be transitioned into Coldwell, with the benefit of working with a larger referral list. Respective Burgdorff and Coldwell presidents, Pat Hoferkamp and Ronnie Laiken, will step down but remain with the company.