Black Friday Tradition Changes in North Jersey

Earlier and staggered store openings result in shorter lines, less frenzy the day after Thanksgiving.

Varied opening and sale times at retailers for the Black Friday rush seemed to spread out shoppers throughout North Jersey’s biggest stores this weekend. This year marked a new marketing tactic—more retailers opened Thanksgiving night. While some stores bought into the new trend, others stuck to the traditional early-morning opening times Friday, while others chose to open at 7 or 8 a.m. And, the different opening times gave shoppers a lot of options, and the ability to hit multiple stores. Long nighttime lines awaited shoppers at the Rockaway Townsquare Mall, which saw customers skipping Thanksgiving dinner to line up almost a day before some stores’ 8 and 9 p.m. openings. The line at the Walmart in Watchung started forming at 1 p.m. …

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